According to the FISA Board of Directors, “Our thrust is not just for value added distribution but for our members to be valuable distributors. End-users, should be able to count on FISA distributors for knowledge, service and absolute reliability. After all, the markets we serve: dairy, food, beverage, pharmaceuticals and biotech directly affect people’s health and their lives. We have an obligation to serve our customers well, and FISA focuses our attention on ways to improve our businesses.”
As markets mature, the value, efficiency and cost-effectiveness of the distribution channel grows correspondingly. Lowered cost of procurement is always of critical importance to customers. As mergers, consolidation and down-sizing takes place, the FISA distribution channel is important because:
Within FISA the emphasis continues to be on improving communications between manufacturers and distributors so that the customer receives optimum service. FISA distributors concentrate on:
By allocating roles and responsibilities in the FISA manufacturer/distributor relationship, the partnership functions as a highly effective system for the customer. FISA provides the focus but it is the commitment of FISA members to continuously improving customer service that drives the Association.