FISA focuses on promoting the distribution channel and strengthening the relationship between distributors and their manufacturer partners. By providing education and communication, FISA encourages its members to offer value-added service to their customers.

Members are at work on task forces to accomplish the following goals which were updated at the February, 2007 Long Range Planning Meeting:

1. Grow the Association
2. Strengthen the Distributor/Manufacturer Relationship
3. Increase Tangible Membership Benefits
4. Promote FISA members as the channel of choice.